A few projects that shaped how I think about product, systems and craft.
Product design, design systems and ops for Pura
Lead design operations across Pure Health's digital product while building and managing a comprehensive design system, from component creation and documentation through to implementation across design and development, ensuring consistent, scalable experiences throughout Pura.
- Component usage
- 100%
- Platforms
- 3
Driving growth and innovation at ADIB
I led the Personal Finance, Takaful Insurance, Children accounts and Design System value streams, focused on enhancing existing and new customer journeys to improve usability and drive business growth.
- Personal Finance sales increase
- 31%
- Takaful (Insurance) sales increase
- 650%
Salesforce migration and adoption at ABSA
I solutioned new-to-bank and new-to-product journeys across physical, voice and omnichannel touchpoints for transactional accounts (CASA), personal loans and credit cards, migrating an outdated in-branch system to Salesforce to streamline operations and future-proof the platform for long-term growth.
- Features/products launched & enhanced
- 20+
Clientele Insurance design system
I developed a comprehensive design system that established a strong foundation for the design team. This system was crafted with a focus on scalability, productivity, and consistency, enabling the team to work more efficiently and cohesively. It improved both design and code quality, minimized siloed knowledge which enabled collaboration between designers and product teams.
- Reduction in Design and Development time
- 80%
Enhancing Nedbanks insurance capabilities
I focused on research and creating intuitive, user-friendly designs to enhance the customer experience. By analyzing data on insurance products predominantly purchased in-branch or through other channels, we identified key opportunities and successfully launched new products on Nedbank's mobile app.
- New products launched
- 3